Unlock Real-Time Data for Better Decisions, Anytime, Anywhere.
Tada combines advanced technology with a deeply rooted contributor network across African cities, towns, and remote areas—delivering reliable insights that you can actually act on.
Industry leaders trust us for real-time insights
From FMCG to venture capital, businesses across every sector trust Tada for real-time, reliable insights. If you're not already using us, your competitors probably are.
Why researchers love Tada
Conduct AI-powered research with on-the-ground precision across Africa’s diverse regions. Tada gives you fast, reliable insights rooted in real communities—not panels disconnected from local realities.
<1
Second
Insights update instantly as responses come in — even across Africa’s bandwidth-challenged regions.
+90
Territories
A trusted contributor network with unmatched depth covering cities, towns, and remote rural communities across Africa and beyond.
+80%
Data-Driven Decisions
Organizations working across Africa make 80% smarter, faster decisions with Tada than with legacy research methods.
Insights for Every Sector Shaping Africa’s Future
From consumer goods to development work and public policy, Tada empowers organizations operating in Africa to act with confidence, backed by real-time data from the ground.
- Consumer Brands
- Tada helps you understand African consumers in all their diversity—improving products, messaging, distribution, and loyalty.
- Public & Political Sector
- Access community-level insights in real time: shape better policies, track programs, and respond quickly to social and economic challenges.
- Consultancies
- Deliver high-quality, data-backed recommendations with insights collected across African markets in hours, not weeks.
- Agencies
- Build smarter campaigns with real consumer voices—adapted to languages, regions, cultures, and rapidly changing trends.
How Tada Works
Tada's advanced market intelligence platform combines the power of machine learning with human insight and a team of dedicated research consultants. This unique blend allows us to rapidly gather and analyze local data from a trusted, global network.
Understand what consumers truly think and feel, no matter where they are. With our multi-source, real-time approach, you can make confident, data-backed decisions effortlessly.
What Sets Us Apart?
Tada is built for the realities of African markets: fast-changing, hyper-local, and often under-measured.
Unmatched Reach:
Real-time coverage in 50+ African countries — from megacities to remote rural zones.
Fastest Collection on the Continent:
<25 minutes to gather 1,000 responses in major African cities.
Data You Can Trust:
4-layer validation: AI fraud detection, GPS pinning, timestamping, and human verification.
Quant + Qual + Field Data Combined:
Surveys, photos, videos, pricing, availability, product tests — all in one platform.
Built for Africa’s Realities:
Local languages, cultural nuance, bandwidth constraints, informal markets — we adapt to all contexts.
5× More Affordable:
Because high-quality data in Africa shouldn’t be a luxury.
Don't just take our word for It—Hear from our clients
We used Tada to test new product concepts with informal vendors. In less than a week, we had clear data on which SKUs to prioritize — no guesswork, just evidence.
Remove Uncertainty From
Your Decisions - Anywhere in Africa
Whatever data you need across Africa’s fast-moving markets, Tada brings it to you instantly—verified, reliable, and actionable.
I need
product availability data by region
to track public sentiment on social issues
to access market insights within hours
to monitor our billboards
to assess retail execution in stores
data on local needs in remote areas
to identify emerging cultural trends
to test new product concepts quickly
to analyze voting trends in real time
to track community expectations
to understand reactions in real time